We as travelers are all on a journey to experience something special, something new—whether it’s a cultural discovery, a once-in-a-lifetime adventure or an unforgettable bite. When you let Hawai‘i happen, the spirit of aloha will lead you past the well trodden cliches, to the most delightful surprises. In this campaign we follow a traveler’s every moment of the transformative trip—literally.

“These spots have a unique perspective that puts viewers in the moment, capturing first-hand the excitement, joy and wonder of incredible island experiences.”

— Jay Talwar, Chief Marketing Officer, Hawaii Visitors and Convention Bureau