First Insurance of Hawaii
April Fool’s Experience
Together with local singer Kimié, we punked the entire state of Hawaii on April Fools Day.
For a month, the state of Hawaii was flooded with an integrated advertising and PR campaign—posters, fliers, street teams, radio, radio interviews, social media—that drove people to local singer Kimie's new music video launch on Youtube. What the public did not know, was that this was just another extension of First Insurance of Hawaii's 'In paradise, bad still happens" campaign.