Hawaii Tourism
VR App
In order to turn millennials into Hawaii’s future travelers, Hawaii Tourism Authority needed to speak the language of technology. 360 video was already the darling of destination marketers, but up to this point, virtual experiences were pitifully brief. Viewers looked up, down, around and done. If we were going to harness this technology to convince millennials to explore the virtual Hawaii, we needed to give them a reason to stay.
Google Cardboard made the free app accessible, well before VR market saturation.
Interactive VR
Most people arrive in Hawaii via plane. This experience allowed you to arrive in style—via paraglide.
360° Video
Kanakapila on Napali Coast
Users got to hang out with local musician Kepa Kruse on a catamaran during a jam session.
360° Video
Hula on the Lava Fields
Users were right in the middle of a spiritual moment in the otherworldly lava fields of Hawaii Island with local singer Kimie Miner and a hula halau.
“It’s interactive, it's informative, it's innovative, as well as inspiring..”
— Leslie Dance, Vice President of Marketing and Product Development, Hawaii Tourism Authority
360° Video
Party Wave in Waikiki
Users caught some waves with @WaikikiLove, alongside the iconic view of Leahi—known as the birthplace of surfing.
360° Video
Chasing Waterfalls in Hana
Users hiked with Austin Kino—a Hokulea navigator—as you explore two stunning waterfalls along the famous Hana Highway.
