First Insurance of Hawaii
In Paradise, Bad Still Happens
As a small, Hawaii company, First Insurance needed to stand out from the gecko, mayhem and cavemen, as well as compete with established national brands with deep pockets and potentially lower prices. In order to accomplish this, we not only needed to get them noticed, but we also had to turn being local into a benefit in an honest and relatable way.
“We're a local business, but this campaign made us stand out like a national company."
— Geri Oshita, Senior Marketing Specialist, First Insurance Company of Hawaii
