This random idea about putting gorillas into everyday life situations wound up becoming a 112-page, fully illustrated coffee table (or toilet) book published by Adams Media.
We needed to sell copies, so…
We created a fully integrated campaign for the book, complete with social media, book trailers, posters and a launch party. Oddly enough, it helped boost sales. Similar to what you are about to click below.
What People and Animals Are Saying
“This book is like The Secret, only real. And with more gorillas.”
— Matthew Gasteir, Author, F.U. Penguin
“Good.”
— Koko, Signing Lowland Gorilla